76ers First To Get Ad On Jersey

The Philadelphia 76ers and San Francisco-based online ticket marketplace StubHub have reached a jersey sponsorship agreement, the first-such deal among the four major North American men’s professional sports leagues.

I don’t know how someone walks into the Quicken Loans Arena, walks past the Pepsi concession stands, sits down in their seat across from the banner ads surrounding the court, and then decides to draw the line at the tiny 2.5 inch patch on the jersey of their team.

From the 2017-18 season, the Philadelphia 76ers will carry the StubHub logo on their uniforms after agreeing an historic deal.

The three-year deal is worth $5 million per season, according to a person with knowledge of the deal. Neither 76ers Chief Executive Officer Scott O’Neil nor StubHub President Scott Cutler would disclose financial terms.

Also, the 76ers’ jerseys being sold nationally will not have the corporate sponsor on them, but the 76ers will have the Stub Hub option on jerseys bought locally.

Companies with protected status include media rights holders ESPN, ABC and Turner, apparel provider Nike (beginning with the 2017-18 season), official timekeeper Tissot and official ball manufacturer Spalding.

Major League Soccer teams began selling jersey sponsorships in 2007, and several clubs each generate more than $6 million annually in revenues from ads on the front of jerseys. The Sixers will direct all buyers to its team-branded experience on StubHub.

With the NBA Draft lottery set to take place on Tuesday evening, the Sixers (owning the greatest odds at the No. 1 pick in lottery history) are in position to have a franchise-changing week.

It’s happening: Advertisements are coming to National Basketball Association jerseys, and the Philadelphia 76ers are the first ones to cash in on the new development, and will spot new StubHub patches in the future.

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