Built-in Ad Blocking for Future Asus Phones and Tablets

The company’s proprietary browser, shipped with all of its web connected mobile products, will have the AdBlock Plus tool built-in and enabled by default. Thus, all Asus smartphones of the coming generation will reach the market with AdBlock Plus setup by default. At the same time, proper ads without any malware are allowed to pass through its Acceptable Ads program; publishers pay some money to the company to ensure that their ads are not blocked, provided they meet Eyeo’s criteria.

What makes Asus’ browser unique-or, at least, what will make it unique-is that Asus is planning to bake Adblock Plus into all iterations of the Asus Browser at some point in 2016. Mr. Faida believes that the ad industry needs innovation, and this might be the first step towards delivering that.

Adblock Plus and founder and chief executive officer Till Faida said: “We’re extraordinarily happy to team with Asus, the primary major hardware manufacturer to integrate ad obstruction into their mobile devices”. Many large and small online companies depend on revenue from ads to stay afloat. Others come with unstable locations; they move exactly with the movement of the browser page.

However mobile ad obstruction has nonetheless to succeed in the extent of desktop ad obstruction with simply a 1.6% share of ad obstruction browsing, consistent with a report from PageFair and Adobe that shows traffic knowledge on the PageFair network, part as a result of the hassle needed from the user.

If other manufacturers decide to follow Asus with this, some developers might have to charge for their apps instead of allowing consumers to have them for free. As a news site dependent on advertising we have some sympathy however most of the big content sites effectively stuffed up their own business model by listening to their advertising departments and creating adverts which were so intrusive that you practically had to install ad-blockers if you wanted to read the content.