Marcus Jordan Sounds Off On Kanye West’s ‘Jumpman’ Diss

The track, which Yeezy released on New Year’s Eve, finds the rhymesayer mentioning current newsmakers like Bill Cosby and Steve Harvey as he references the embattled TV icon’s legal troubles and Harvey’s infamous mistake while hosting the Miss Universe pageant. Guess the long-running feud with his former business partners is still going strong – at least on Kanye’s end.

Drake: The structure of that “Yeezy Yeezy” hook, and really the whole song, is a very direct reference to Drake and Future’s Jumpman.

Braggadocio, the boastful hubris commonly found in hip-hop lyrics, is a delicate art form, and no one does it quite like Kanye West. Any rapper can flex on how many cars, diamonds, or disposable women they possess, and even Jay-Z’s Basquiat and Warhol boasts sound like trite nouveau riche signifiers.

“If Nike ain’t had Drizzy man they would have nothing”.

But West doesn’t save all of his insults for Nike, so we have helpfully collected the rest of them below, with a big hat tip to the annotations on Genius. Last year, Kanye West shared “Only One” just before 2014 turned into 2015.

Nike stock hit an all-time high in December. He continued lashing out at Nike with the verse “Nike, Nike treat employees just like slaves/Gave LeBron a billi” not to run away.’ That was a jab at the company’s recent announcement of a lifetime partnership with National Basketball Association player LeBron James. As for the Yeezy boast, here’s what Michael Jordan’s son had to say about Kanye’s Jordan obsession.