Super Bowl ads go for the safety

The automaker frequently heads to the top of the Super Bowl advertising fray.

Mendota High School is one of those schools that will receive a Golden Football.

The competition to break out on the Super Bowl became gladiatorial with the rise of USA Today’s “Ad Meter”. The NFL Foundation has invested $1 million toward the campaign.

The ads run during the biggest sport event of the year and attract some of the most talented artists, both in front of and behind the camera. What makes this one stand out is the inclusion of narration from the late Alan Rickman. Fiat Chrysler will be among at least nine automotive brands that will vie for attention from the more than 115 million people who are likely to be watching.

Cinematic or serious ads can be Super bowl hits. Domino’s is expected to sell 12 million slices of pizza and another four million chicken wings on Super Bowl Sunday.

But this year, advertisers at America’s most-watched sporting event are swapping out the pall for what made the spectacle so popular in the first place: cute puppies in costumes, zany sight gags and a parade of celebrities designed not to remind viewers of the world’s problems, but to distract from them, with fireworks.

LoBianco adds, “Both Master Lock and GoDaddy spent most of their money at the time for one ad and that’s it, they realized that they could garner enough awareness, phone calls (before the internet), distribution, sales and engagement from one ad then they could all year“. “There’s no better place to debut a new product or get the word out than the Super Bowl”.

And when a Super Bowl ad misses the mark, people talk about it for all of the wrong reasons. “We wanted to make something that people had fun with”. It aired just once, during the 2002 Super Bowl when the New England Patriots defeated the St. Louis Rams. The German carmaker agreed with its ad agency Deutsch that the 60-second version of the spot was worth exposing earlier online, and it was viewed 17 million times before game time.

With millions of advertising dollars riding on the Super Bowl, you can find most marketers at the edge of their seats leading up to this weekend.

“It was transformative”, said Bushman. The commercials were iconic and ones we’ll never forget! “Mostly, they just want to have some fun”.