The ad aired only once during Super Bowl XVIII, but the dystopian themes left the Apple commercial in our minds for decades after.
For a select group of people, the Super Bowl is one of the most important days of the year.
“From the beginning of the creative process, we tried to find something simple, visual, and fun”, said Anselmo Ramos, founder of ad agency DAVID Miami, who made the “Weiner Stampede” hot dog commercial for Heinz condiments.
Whether you’re the kind of Super Bowl viewer that yells at the TV the entire game, or you just came for the beer and five-layer dip, you can’t deny, Sunday’s ads are the best of the year.
Tech companies have contributed their fair share of ads for the Super Bowl, especially during the dot com era.
Google’s video-sharing site opened AdBlitz this week that allows viewers to preview ads and teasers before they have their 30-seconds of fame this Sunday.
The Datacenter estimates that over the past half century, a combined $4.5 billion has been spent on Super Bowl ads.
But, according to Stern, that all changed when Budweiser leaked its “Puppy Love” commercial online before the big game.
“Super Bowl advertising is immensely symbolic”, Northwestern University marketing professor said Tim Calkins, told Inside Higher Ed. “If a college is going on the Super Bowl, it’s doing so because it really needs to make a statement”.
Some people want to see their favorite commercials again and again.
A more recent ad aired in 2010 during Super Bowl XLIV and starred Betty White and the late Abe Vigoda.
Super Bowl commercials are as big as the game, if not bigger.
As of press time, the “Bay Area or Bust” series featuring Montana had racked up more than 5.86 million views.
“If you can’t get a multimillion dollar media buy on the actual Super Bowl, you can still have your ads be shown on YouTube and get traffic”, Galido said.
The 1993 ad aired during Super Bowl XXVII. Now I have no clue on what these two commercials are going to be, but I’m willing to bet that they’re going to have the same emotional treatment that FCA’s ads have been known for. Anheuser-Busch is a brand you know and trust and have heard of forever.