Google Gets In On The Grocery Delivery Game

Remember Google Express? There hadn’t been much news on the delivery service recently, but it will now be taking on groceries, including shipping perishable items in San Francisco and Los Angeles.

Google says it has tested its delivery system for months, narrowing delivery windows and labeling grocery items as “refrigerated” or “frozen” to remind people to put them away quickly. For Google Express members – annual membership costs $95 – fresh-food deliveries will cost $3 an order, compared with no charge for most deliveries of non-perishable goods. Of course, foods such as this can’t be out for delivery too long, and so Google Express fresh food deliveries will be done within a couple of hours rather than four hours.

The premise of Google Express is simple, and something many other companies have attempted. Google Express will be working with its existing retail partners Costco, Smart & Final and Whole Foods (with Vicente Foods instead of Whole Foods in Los Angeles).

Beyond groceries, Google has a vast store of products from several partner suppliers. Amazon’s grocery deliveries are available in New York, Seattle and parts of California. It would be interesting to see this feature in Google Now, the company’s take on a voice assistant within Android.

I know, going out and buying your own toilet paper can be a pain at times, or maybe you just are not physically able to, but if that’s the case, Google is working to bring everything you need in the home directly to your doorstep with Google Express.