Thanksgiving, Black Friday sales up 9 percent

The use of third-party sellers has always been a tactic by Amazon to drive business – by partnering with businesses around the globe, Amazon has said to shoppers it has any possible item a person may want.

The NRF survey found that only 9% of consumers have finished their holiday shopping, down from 11% past year, while 23% have yet to make any dents to their lists, up from 19% in 2015. Black Friday and Cyber Monday have come to be the two biggest shopping festivals following Thanksgiving every year but Cyber Monday only caters to online shoppers while Black Friday offers are both online and in stores.

Conversely, 7 percent of respondents haven’t even started shopping; 15 percent have barely started; and 22 percent said they still have a lot more holiday shopping to do.

And, in that regard, it seems that retailers did not disappoint.

The student at Texas A&M University said she had only ventured out on Saturday to buy an outfit at Macy’s to wear to an event on Sunday and tried to avoid stores on Black Friday. However, the company needs to reinforce the value and key differences in mobile search for consumers and marketers as declining cost-per-click rates on mobile continue to plague Google. Google was gracious enough to provide us with some early Cyber Monday metrics, showing what people are searching for and where they’re searching from. “And that coincided with the ability to access information in a very transparent way because of the existence of smartphones and technology-enabled pricing”. “Cyber Monday deals have become something that smart shoppers rely on, and this year is no different”.

WSJ report also indicated that Thanksgiving has transformed into mobile-buying inflection point.

The FINANCIAL – comScore on November 27 reported US desktop retail e-commerce spending for the first 25 days of the November-December 2016 holiday season. He believes the weekend’s sales will likely rise from past year because shoppers did lots of buying, including pricey flat-screen TVs.

However, decelerating growth on the online shopping holiday may indicate the start of a shift in the way retailers tackle the high-volume holiday season. The firm’s preliminary holiday shopping forecast, which includes November and December, is for online sales to rise as much as 19 percent to $81 billion.

The discounts squeeze profit margins, but there’s often no alternative, Shay said. “But as consumers, and as buyers, all of us would like to get a deal on things we’d like to buy”. That figure for electronics and appliances grew by 34 percent to $163.76. Twenty-three percent have yet to make any dents to their lists, up 4% from previous year.

“Millennials are keeping retailers on their toes when it comes to Thanksgiving weekend shopping not just for their friends and family, but also themselves”, Prosper’s Principal Analyst Pam Goodfellow said.