The five worst Super Bowl commercials

A survey of 1,000 people by San Francisco ad agency Venables Bell & Partners showed 78 percent of Americans (up from 59 percent in 2011) look forward to Super Bowl commercials more than the game.

As the commercials come flooding in during the Super Bowl, keep checking back here as we rank the best and worst ads from the night. The Ford Super Bowl 2017 ad highlights near- and long-term mobility solutions it is developing to help people Go Further in their daily lives. There’s no need to wait until kickoff; numerous ads have been leaked online.

Budweiser isn’t the only company to tackle the politically heavy topic of immigration in their Super Bowl commercial this year.

The original ad showed a border wall like the one President Donald Trump proposed.

Ahead of the commercial’s airing on Sunday, some Trump supporters have already created a boycott in response to the ad with the hashtag #boycottbudweiser.

The full commercial won’t appear on television during the big game after it was rejected by Fox.

“If people are willing to work hard and make this country better that door should be open to them”, she said.

The 84 Lumber Super Bowl LI commercial was definitely the most political of the halftime ads. CBS previous year scored $445 million in pre-game, in-game, and post-game advertising for Super Bowl 50, according to Kantar Media, a tracker of ad spending, about 7% more than NBC grabbed for its Super Bowl broadcast in 2015.

An ad advocating for equal pay for women should not be considered subversive in this day and age.

In the version of the ad that aired during the second quarter, a mother and her daughter pack up their lives into backpacks and begin a unsafe journey across Mexico by truck, train, and mostly foot.

“What do I tell my daughter?” asks the father.

Given the recent news cycle, 84 Lumber’s campaign was sure to set off passionate reactions from both red state and blue state factions at a time of heightened tensions in the U.S.

There’s no preview for this ad, which will be played live during the game. “THAT is who we are as Americans #weaccept“, one Twitter user wrote. The peak of those was Justin Bieber‘s ad, in which he narrates us through the history of celebrations.