What Does Uber Need to Do to Fix Its Battered Reputation?

During the roughly 45-minute call, the company laid out its plan to get the company back on track including its ongoing search for a new chief operating officer to help CEO Travis Kalanick run the company. It has also updated 1,500 job descriptions to “ensure they’re free from bias and discrimination”, Hornsey added, and it’s working with employees to revamp its performance management system, which it has found to be “unfair and inequitable” through talks with staff.

The news follows the recent departure of the company’s president Jeff Jones, who said the “beliefs and approach” at Uber were “inconsistent” with his own views.

Huffington, who joined Uber’s board in April 2016, said the investigation will conclude at the end of next month.

She denied the controversies had impacted the company’s business, despite a #DeleteUber social media campaign, saying new riders were joining and existing users were taking more trips. Now Uber’s trying to recover, even as it’s forced to admit the boycott severely dinged the company.

The company also has faces challenges in court. One journalist, writing for LinkedIn, said almost a dozen former software engineers told similar stories of Uber’s “frat-like” culture.

When Uber advertised that surge pricing had been turned off at the airport where NY taxis were protesting Trump’s executive order banning people from seven predominantly Muslim countries, users urged each other to delete the app.

Under mounting pressure to fix an aggressive work culture, Uber leaders on Tuesday promised they’ve already made strides in changing the way the company treats employees.

Over the last several months, Uber has been hit left, right and centre with a series of public upsets that have threatened to malign the ride-sharing company’s brand. “But this is not a systemic problem“, Huffington told CNN. And the constant stream of executives and high-level engineers heading for the exit has done nothing to improve anyone’s confidence that the situation at Uber is salvageable.

Huffington spent most of the interview defending Uber and Travis Kalanick, after continued turmoil at the company. Uber came under fire for continuing to send drivers to JFK Airport during a taxi strike to support immigrants detained by the travel ban. She called him the “heart and soul” of Uber, and said he shouldn’t be judged by his worst moments.

“If Mr Kalanick wants to move ahead, he needs to restart his start-up”. In order to attract a top candidate, Uber may offer the person an expanded role beyond operations to suit his or her area of expertise, people familiar with the matter said.

But if your company was built on a foundation of breaking things and brilliant jerks, it’s one thing to say you’re going to change, and it’s another to actually put those promises into action and for customers and future job candidates to believe you.

Jones had mostly resisted accepting cash in the U.S., along with Rachel Holt, who runs the region, a person familiar with the matter said.