Going forward, Farley told gathered media to expect a hybrid model of each and every utility going forward. Ford is now No 2.
“Ford helped start the off-road phenomenon and has majored in off-road capability for decades – from the Bronco to the Raptor“.
Hybrid technology has become more powerful at the same time that it has come down in price, making it feasible to roll out across a wide product range, Hackett said. The new platform is part of Ford’s plan to simplify its production process, winnowing down to five flexible vehicles architectures.
For trucks, Ford highlights its new diesel engine for the F-150, the resurrected Ranger, new Super Duty F-Series and the new hybrid F-150. Six more battery electric vehicles by 2022.
Why is Ford doing this? Farley cites the F-150 Raptor as the flawless example of that, a performance truck – which, the exec points out, outsold Porsche’s entire auto lineup in the United States 2017 – that balances speed, on-road comfort, and flexibility.
Ford has quietly confirmed rumors surrounding an ST-badged Explorer. Like the Edge before it, the Explorer will also get a hotter ST version, though we don’t know what powertrain that will use.
Ford’s SUV strategy, meanwhile, involves reallocating $7 billion from cars to SUVs and offering eight separate crossover and SUV models by 2020.
“Both of these vehicles are for a growing group of people who want to simplify their life and get out there with their family and friends”, he said.
“For Jeep, that’s rock crawling in Moab, for Ford, that’s something different”. Lincoln will also see the addition of two new SUVs before 2020, the first being the new Aviator later this month in NY. It’ll be added over the next couple of years as models are updated, starting with the revamped 2019 Edge SUV this fall.
When the future of the automakers comes at the stake, company bring new products to keep dealers, analysts, and media in buzz. The automaker stopped short of trying to look as if it would compete with semi-autonomous systems like Tesla’s Autopilot, but it’s a sign that improved safety technology will be coming to many more vehicles in the near future.
Ford is working to make its vehicle-building process more efficient.
The company also said it will continue to expand its truck business with new models and powertrains. They are body-on-frame for trucks and large SUVs, front-wheel-drive unibody and rear-wheel-drive unibody.
Ford also will significantly reduce the number of combinations available for order. But on top of that, the F-Series hybrid will also introduce a built-in generator, according to President of Global Operations Joe Hinrichs.
While shops will face increasing complexity with the standard Co-Pilot360, they at least can take comfort in what Ford says will be fewer build combinations to keep track of.