CEO Jeff Bezos Says Amazon Prime Has Topped 100 Million Subscribers

Prime has more than 40 million local products in total and from the third-party sellers. Including markets like India, which also happens to be one of the biggest markets that it can channel. “Focusing on Prime membership is an excellent strategy for Amazon“. With Prime worldwide, Amazon shipped more than five billion items while expanding into new countries such as Mexico, Singapore, Luxembourg, and the Netherlands. Additionally, while Bezos mentioned Amazon Fashion in the shareholder letter, he didn’t mention how many people have used the recently launched Prime Wardrobe service.

While providing free one-day shipping in the United Kingdom or two-day in the USA adds to Amazon’s costs, Ives estimates that Prime subscribers spend on average twice as much at Amazon than non-subscribers.

CNBC reported that Bezos revealed the numbers of the members of Amazon Prime worldwide. The service has since gone global, adding new features like video and music streaming, a digital eBook library, and more. At present, India is said to have around 60 Mn online music service users.

“It has become a golden ticket for Amazon“, he said.

Prime Video’s highlights a year ago included award-winning comedy “The Marvelous Mrs. Maisel“, which won two Critics’ Choice Awards and two Golden Globes, and Oscar-nominated movie “The Big Sick“, Bezos wrote.

With Prime memberships priced at $99, Amazon clearly has a steady and growing stream of income coming in. Later in October 2017, Amazon’s AI enabled virtual assistant Alexa-powered wireless voice-controlled speaker, Echo, entered the Indian market for select customers.

Amazon began its India operations with three Echo smart speakers – the Echo Dot, the Echo and the Echo Plus in October a year ago. According to media reports, Walmart is in talks to buy Flipkart. That has compelled most of the analysts to just make an estimate of the figure entirely based on the shopper surveys.

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Amazon, for instance, has already entered the food retail segment in India. Prime is now available in 50 cities worldwide across nine countries. “I see that cycle of improvement happening at a faster rate than ever before” as Jeff Bezos write in the letter.