It’s about to get even easier to order a Domino’s Pizza online

The people in charge of Domino’s, Pizza Hut and KFC seem intent on trolling the world, and the former has now turned its attentions to Amazon Dash and the Internet of Things.

I appreciate that you see how I eat entirely too much pizza and are just trying to be supportive.

The Digital Easy Order launches today on the Domino’s app allowing customers to order with one click. “Pizza button. Push a button, get pizza”.

The Easy Order arrives embedded in a mini pizza box, and it’s basically a limited-edition gadget that syncs with your mobile device over Bluetooth, enabling you to pair to the Domino’s app and order pizza directly from your local Domino’s store.

Ordering pizzas is an activity fraught with guilt.

“There is an intrinsic satisfaction directly linked to pushing buttons, which is derived from the achievement and reward fulfillment process, which is inherent in each of us”.

The company will be holding a competition to select a number of “superfans” to receive one of the Limited Edition Easy Order buttons.

Wallis adds: “With this in mind we challenged our tech wizards to go a step further and create the one-stop Easy Order”.

This certainly isn’t Domino’s first foray into easier ordering – you can also get a pizza by way of your Xbox so that you don’t even have to stop gaming in order to eat.

Domino’s previously offered customers the chance to customize their pizza on an iPad, have their food delivered by drone or tweet their order using emoji.