Apple Starts Providing Customer Service on Twitter

Apple is rather familiarized with Twitter, since its managers and staff post quite frequently and particular services such as Apple Music created accounts dedicated to responding to people’s concerns.

The account helps customers through two ways: regular messaging and direct. Regular messaging is the generic tweets that users on Twitter send to one another everyday.

The vast majority of requests are met with a variation on “We’re here to help, please DM us more information on the problem” rather than fleshing out the details in long public conversations.

Though the account is only a few hours old, as of press time, the account has over 76,000 followers, and there are already tons of questions coming in about all Apple products.

But it has already started tweeting tips for users of its products.

Apple launches tech support on Twitter.

Twitter co-founder and CEO Jack Dorsey noted Apple Support’s arrival on his site with a tweet that said, “A huge welcome to @AppleSupport!“. Some of the responses point people to Web pages that can help answer their questions. By and large, it looks like a pretty standard customer service account.

It’s not the first official Twitter support channel that Apple has created, by any means.

The account illustrates how Apple is expanding its social media presence, which has so far been minimal.