Chipotle offered a coupon for a free burrito, bowl, salad or tacos to those who went for lunch on Monday when the restaurants were closed.
Unlike E. coli, which is hard to source and difficult to trace, there isn’t much mysterious about the spread of norovirus: It spreads from either person-to-person or from something (food, a countertop) that a sick person has touched. The CDC officially closed their investigation regarding the other E.coli outbreak (the fourth incident) last Monday.
The company expects 50,000 of its more than 60,000 employees to participate, according to The Associated Press. “These funds will enable us to support some of the best local growers around the country – from small- and medium-sized local growers to farmers who use techniques like greenhouses”. As well as chopping tomatoes and cilantro in centralized locations and testing samples of meat before shipping it to stores and marinating raw chicken in plastic bags rather than open bowls. During a question-and-answer period in which Chipotle selected screened questions, one employee asked whether the company planned to start chopping vegetables in restaurants again. One said upon leaving that cutting vegetables in stores is hard work.
Chipotle has radically overhauled its food safety practices and standards after the bacterial disease E.coli struck-down customers in various restaurants throughout the USA previous year.
Only time will tell if these free burritos bring back Chipotle’s loyal fanbase.
Monday, co-Chief Executive Officer Steve Ells said the company will now spend up to $10 million to implement a food safety program aimed at shoring up the quality of food it receives from suppliers.
The kitchen nightmare caused the Mexican grill chain’s stock to plummet as much as 42% with customers, including the New York Rangers, avoiding the once-favored meal.