Facebook Blocks AdBlock Plus’s Tries to Block Ads From the Website

In a Thursday announcement, leading anti-ad company blocking-community-finds-workaround-to-facebook”>Adblock Plus said that it is rolling out an update to its ad-blocking software, to circumvent the anti-ad-blocking mechanism which was announced by social network Facebook on Tuesday.

Facebook’s reasoning is that since it has taken steps to improve ads, which it says are crucial to supporting its free service, users should no longer need to block them.

Adblock Plus said Facebook’s move to circumvent ad blockers shows it has taken the “dark path against user choice”.

“When they’re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences – like an ad that shows you your favorite band is coming to town or an fantastic airline deal to a tropical vacation”. Facebook recently announced that it would put block ad blocking software and add-ons. But, on the other hand, internet users use ad blockers to reduce data consumption and safeguard privacy as ads send data to advertisers. For publishing houses and mainstream media houses, online digital ads are a way of making revenues, but users see most of these ads as nuisance and choose to rely on ad-blocking software. This time that community seems to have gotten the better of even a giant like Facebook.

Unfortunately, Facebook said that the ad blocker is also removing the regular posts. Facebook may have said that it will circumvent ad blocking tools, but now ad blockers are fighting back.

Popular ad-blocking tool Adblock Plus fired back by claiming that Facebook’s plan was “anti-user”.

If you don’t want to see ads about a certain interest like travel or cats, you can remove the interest from your ad preferences.

Anybody with a wholly updated form of Adblock Plus should once again be capable to evade ads in Facebook’s sidebar and News Feed. Users can update their filter lists or they can manually add the filter using a few lines of code. This works by eliminating the code that explicitly identifies an ad one by one. A late April report by the Wall Street Journal revealed that Facebook’s revenue spiked 57% during the first quarter of this year to a staggering $5.2 billion from $3.3 billion thanks to mobile ads. However, within hours, ad blockers figured out a workaround to Facebook’s measure, once again allowing ads to be blocked in desktop browsers.