Facebook gets emotional with new reaction buttons

With Sad and Angry completing Facebook’s new emotional line up, posting on the social media platform now feels a little like stepping inside Disney hit Inside Out.

“We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content”, Facebook said in a separate blog post. On your phone, hold down the “like” button for a moment, and you can select from a pop-up menu of: Like, Love, Haha, Wow, Sad or Angry.

And finally, the day came when Facebook head honcho Mark Zuckerberg revealed to the world that the social network was, in fact, working on some “Reactions” to give users a different option besides “liking” statuses and photos.

Gone are the days of an average “like;” now Facebook users can show everyone how they feel without going on a rant, and it’s as simple as emoji. Facebook has also confirmed that the Reactions will have the same impact on ad delivery as the Like button. “The more reactions we add, the more complicated it gets”. It also said that over the next few years, after understanding the user needs, Facebook will introduce more reactions that will be useful for everyone. The Like button, which has been part of Facebook for years, was the only way to show support on a post.

Ever since Facebook started, users get status updates and latest notifications within its news feeds.

The roll-out of “Reactions” is a fundamental change to Facebook and should interest marketers in a couple of ways.

“We understand that this is a big change, and want to be thoughtful about rolling this out”, Krug said.

What do you think about the new feature? But the lobbying only intensified as more people used Facebook on mobile devices and clamored for quicker and easier ways to comment.

Like the hashtag, the new emojis may reflect Facebook’s effort to integrate tools that are popular with younger users into the Facebook platform.