Facebook Live Videos Are Moving Up

Facebook has been heavily promoting its Live Videos feature since making it available to general users alongside celebrities in December. The reason is that Facebook now ranks streaming Live videos higher in the news feed than those in the saved streams.

The new initiative represents Facebook’s effort to take on Twitter in the live-video arena. They said people spend more than 3x time watching a Facebook Live video on average compared to a video that’s no longer live. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. The company has now revealed another statistic, stating that people tend to spend nearly three times the time they spend watching a normal video on a live video.

Once Facebook’s Live Video service came to the iPhone, Android users didn’t have to wait very long for their turn.

The company said so in a blog post Tuesday, saying the adjustment will be done to account for the increasing popularity of live videos. The Periscope-like offering enables users to broadcast live video to other Facebook users and watch the broadcasts of others without needing a separate app.

Facebook is known to make changes to its timeline frequently, in order to attune it to the current trends and technologies.

That raises the question, what will Facebook look like when every one of its 1.5bn users has the power to upload a Live Video? “We will continue to learn how people are watching this new content type”, Kant and Xu added. This is indeed a great news for Facebook which has been bullish on penetrating video niche.

Facebook Live (pictured above) is a way for users to share their experiences and perspectives in real time, whether the users want to broadcast to friends or colleagues, or public figures who want to connect with fans and followers, according to the company.

As reported by Tech Crunch, Twitter might get a little anxious as the service progresses with celebrities on board, as the new Facebook Live video streaming service may impact their Periscope live-streaming product.