Feinstein Wants Cambridge Analytica to Testify on Capitol Hill

Ugh, but Cambridge Analytica.

Inside Facebook, Stamos had been strongly advocating for investigating and disclosing Russian activity on the social media platform, often to the consternation of top executives, including Chief Operating Officer Sheryl Sandberg, the newspaper said.

Calls for investigations came on both sides of the Atlantic after Facebook responded to explosive reports of misuse of its data by suspending the account of Cambridge Analytica, a British firm hired by Trump’s 2016 campaign.

Cambridge Analytica denied misusing Facebook data for the Trump campaign.

It does not list its corporate clients but on its website describes them as including a daily newspaper that wanted to know more about its subscribers, a women’s clothing brand that sought research on its customers and a U.S. auto insurer interested in marketing itself.

“We remain committed to vigorously enforcing our policies to protect people’s information”, Facebook said.

It has been described as a “psychological warfare firm”.

This approach ultimately fragments society and has caused division in the USA, which has become increasingly amplified since Trump’s ascendency to the White House.

‘All of these pieces of information, put together, create a digital portrait of who you are, ‘ Wylie said.

Such damaging information is discreetly pushed into the internet and social, according to Turnbull, the managing director of Cambridge Analytica’s Political Global.

How did they do it? “Cambridge Analytica was supposed to be the arsenal of weapons to fight that culture war”.

Denham’s statement follows the latest revelation in the British media about the firm co-founded by former White House advisor Steve Bannon and heavyweight Republican donor Robert Mercer.

“What Kogan offered us was something that was way cheaper, way faster and of a quality that nothing matched”, Wylie said.

It was claimed details from 50 million profiles were gathered as the app was able to collect data from the Facebook friends of the paid users.

The social network suspended the companies involved.

Facebook has denied the data collection was a breach because people knowingly provided their information.

It’s suspected that CA illicitly mined information from approximately 50 million user profiles.

“(Tech companies) are going to get a lot more scrutiny over what data they are collecting and how they are using it”, said Shawn Cruz, senior trading specialist at TD Ameritrade in Chicago.

This allowed Cambridge Analytica to work out the types of messaging that voters were susceptible to, including the topics, tone, how it was framed and where you are likely to consume that.

The company worked with the Trump campaign in 2016, and special counsel Robert Mueller reportedly asked it for documents late past year as part of his investigation. “I’ve called for more transparency and accountability for online political ads”.

The executives boast that Cambridge Analytica and its parent company, Strategic Communications Laboratories (SCL), have worked in more than 200 elections across the world, including Nigeria, Kenya, the Czech Republic, India and Argentina. “People knowingly provided their information, no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked”, Paul Grewal, VP & Deputy General Counsel, Facebook said.

Cambridge Analytica inappropriately obtained data on Facebook users to “explore mental vulnerabilities of people”, a former employee said. Cyber security experts warn users to think twice when using third party apps on Facebook.