Lumber’s viral Super Bowl ad crashes website

And now the agency behind the ad for 84 Lumber, a Pennsylvania-based company, is explaining the ad in which a Mexican mother and her young daughter undertake a long, hard trek over the course of several days only to reach a massive wall at the US border. The company seemed to acknowledge the problem on Twitter, but claimed the problem was resolved at 8:23 p.m. These moves by Airbnb were motivated reportedly by President Trump’s recent refugee-related executive order.

With a simple yet thought-provoking message on diversity, the #weaccept ad by Airbnb has managed to touch a chord with many people.

The idea and execution of the commercial came from Brunner, an ad agency in Pittsburgh. “But I’m an idiot that has some money now that my people made for me, and I owe it to them to say that they’re great and I need more people like them”.

The ad, shown above, features a montage of faces of different races and ethnicities, all with a message of inclusiveness. But once Magerko’s personal political views were revealed, the company suddenly managed to piss off people on both sides of the immigration debate.

“Of course we were disappointed”.

The commercial was, however, effective in driving traffic to 84 Lumber’s website.

The two come across a wall along the U.S. -Mexico border – similar to the one proposed by President Trump. The final image shows them holding hands, as text appears, “See the conclusion at Journey84.com”. The pair then find an enormous door in the wall, which opens up and they enter their new country.

“We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong”, the words read. In the footage you didn’t see during the Super Bowl, they reach the border only to be greeted by a massive concrete wall.

The ad, according to estimations by Forbes, since they estimated at least $5 million for 30-seconds of air time, must have cost at least $15 million. “But ultimately, it’s their network and their decision”.

The tag of the ad from family-owned lumber company 84 Lumber asked viewers to go to a website to “complete the journey“. Anheuser-Busch’s Budweiser commercial also stirred controversy for tackling immigration.