Misfit branches out with the new fashionable Ray fitness tracker

One other benefit: its battery will last six months on a single charge. Instead, the sleek, cylindrical tracker attaches to a leather, fabric or rubber strap, establishing Ray as a minimalistic second fiddle to a sleeve of bracelets or existing watch-a strategic design choice to create symbiosis between Misfit and Fossil’s traditional product line.

The Misfit Ray is a device that will help keep health problems at bay because it works by keeping track of the number of steps you have taken, the number of hours you have slept, etc. The device is rather slim and looks wonderful.

When paired with the Misfit Link smartphone app the Ray will automatically upload your day-to-day metrics over Bluetooth so you can track your progress over time.

The latest is the Misfit Ray, and like other Misfit products it doesn’t have a screen. It’s compatible with Misfit Link, the company’s software to enable the wearable to become a remote to change music, turn on the lights, take selfies and communicate with friends with just a few taps.

The new device will begin at $99.99, which makes it the same price as the newer Misfit Shine 2. The best part of this is that you do not really have to worry about the product being either too heavy or chunky, as it is just the right wear.

The Misfit Ray is a modular activity tracker that can be worn on different areas of the body in conjunction with various accessories. The Ray is also water resistant up to 50 meters. “Ray’s design distills the essential performance of our wearables and opens up a world of Ray comes in Rose Gold and Carbon Black, is now available for pre-order on misfit.com, and will be available in retail locations worldwide in Spring 2016″. Also included is a vibration motor that is used to remind you to get moving – similar to how the Apple Watch will remind you to stand after a period of inactivity, for example.