Super Bowl Ad Causes 84 Lumber Website Crash

Beyond the rush of viewers crashing the microsite, “The Entire Journey” has already racked up over 3 million views on YouTube and is now its number two trending video. It was reportedly rejected by the Fox network, Super Bowl LI’s broadcaster. Every year, millions of people tune in for the highly-anticipated 30-second time slots.

In a more lighthearted ad, the haircare company throws some shade at Trump’s infamous combover by opening with a voiceover warning Americans that they are stuck with “at least four years of terrible hair”.

While many companies were showing their Super Bowl Sunday spots on the internet in the days leading up to the game, building materials retailer 84 Lumber was holding onto its big reveal of the full ad. It’s quite the jump for the generally light-hearted company. Budweiser’s annual ad skipped the Clydesdales and instead focused on co-founder Adolphus Busch’s immigration journey to the States in the 19th century.

“Last time you asked me specifically do you think there will be companies who take a political stand and i was saying probably not with the exception of newer companies or companies willing to take a risk”. Fox News, CNN and MSNBC talked about the ad for hours today, and 84 Lumber’s owner, who said she voted for Trump, told the news nets her company bagged 50M hits between people pinging the company’s website and via YouTube and Facebook, and everyone lived happily ever after.

Airbnb sent a direct message to the anti-refugee policies that the president has set in place.

It also had a message of diversity and inclusion, featuring people from many different faiths and backgrounds.

84 Lumber, headquartered in the town of Eighty Four, Pennsylvania, has over 250 stores across the United States with revenue of $2.5 billion in 2015, according to the company’s website.

Those who watched the journey continue saw the pair of travelers almost reach their destination-but stop at an unexpected giant border wall. “You told us to build a wall, but we left a door so anyone can come in because we’re a compassionate nation”.

What a seemingly lovely sentiment. Magerko told the Times that the ad was meant to recruit younger employees “who really believe in American dreams”. This commercial has received lots of praise because of its attractive imagery and the positive ending for the mother and daughter.

The ad ends with the words, “The will to succeed is always welcome here”. He said 84 Lumber’s site was only able to serve 150,000 requests per minute, and that the issue took 10 minutes to resolve. “Our story is symbolic of a journey that ends with becoming legal United States citizens”, 84 Lumber added in another tweet.