Twitter’s Q4: Net loss of £62 million, monthly active users is shrinking

Gartner Inc. Analyst Jennifer Polk said that the interaction in Twitter is very shallow and superficial, that most of its users do not feel personally connected in contrast to what Facebook, Instagram, and Snapchat offer. They’re customizing them to individual users, but more importantly, appealing to advertisers by providing them the more prominent displays that they pay for.

Twitter will show you these tweets in recent and reverse chronological order, while rest of the tweets will appear underneath, which will also be in reverse chronological order.

“We think there’s a lot of opportunity in our product to fix some broken windows and some confusing aspects of our service that we know are inhibiting growth”, Chief Executive Jack Dorsey said on the earnings call. By the time that happened, users were given a decent amount of time to get used to the new viewing experience. Once there, select “Show me the best Tweets first” and that’s it. To send Twitter your comments and feedback about the new algorithm, use this link.

The most talked about update in social media is here – Twitter’s reorganising of your timeline to “best tweets” from chronology has gone live.

Since returning to Twitter, Dorsey has implemented heavy changes to the micro-blogging service – and promised even more.

Facing slowing user growth, Twitter has been experimenting under Dorsey, who became interim CEO in July and then CEO in October, with ways to make its website more engaging.

A statement from Twitter said “As a content consumer, the new Home timeline feature will help you catch up on tweets you don’t want to miss from the people and topics you care about”. We expect Twitter to grow its user base and ad revenue at a steady pace over our forecast period on the back of the initiatives being taken by the company management and its global expansion.

Twitter has essentially seen nothing but growth since its creation. Twitter heavily emphasised that the numbers were now on the rise; monthly visitors as of the end of January returned to the same levels as in late September. Dorsey also runs another publicly traded company.

That said, Twitter is still losing money: $90m in Q4, and $521m for 2015 as a whole. The hashtag had previously been the top trending item in the US on Twitter over the weekend, when rumors of the changes first emerged.