YouTube suspends advertising on Logan Paul’s channel after more problematic videos

YouTube has made the call to suspend advertising across Logan Paul’s channels, temporarily cutting off a revenue stream worth millions of dollars, after declaring that his “recent pattern of behaviour” makes him “unsuitable” for brands.

YouTube has temporarily suspended ads on Paul’s videos after he tasered dead rats in a recent video.

Since his return, however, Paul has joked about taking the unsafe “Tide Pod challenge“, in which people eat laundry pods and post a video, and on February 5, Tasered a dead rat. Though the video remains live on YouTube, it has received criticism from a number of animal rights groups, including PETA.

YouTube is suspending all advertising on Logan Paul’s channel, just four days after he returned to his daily vlog. The company’s decision reflects its promise to investigate further consequences for Paul specifically, as well as policies that would punish creators who do harm to the YouTube community. But we also know that we have a responsibility to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations. While the video drew millions of views, it also drew fervent rebukes from people on social media who said it made light of a tragic issue.

After several weeks away from the public eye, Paul posted a vide on his channel on January 24 focused on mental health and pledged to donate $1 million to suicide prevention.

But in his return video, many argued he struck the wrong note, seemingly bragging about his accomplishments while also playing the victim.

YouTube, which is owned by Google, said Paul intentionally tried to monetize the video of him tasering the rats, which violates its advertiser-friendly rules.

It’s clear that Paul is far from a good role model, and many viewers think so, so it’s unclear why YouTube chose to keep him on after demonetizing his videos.

“We found in our set that they had unsafe language in 92 percent of the videos, and 62 percent of videos had unsafe material”, Cicero says. So internet, please, use me, bro. “You either love me, or you hate me”. I’m not going anywhere.

Paul’s manager and publicist didn’t respond to requests for comment on Friday.